Amazon vs. WalMart

The Battle of the Marketplaces

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In-depth analysis of how WalMart justified, budgeted and integrated

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The Battle of the Marketplaces

Why Amazon?

What were the key steps Amazon took in the late 90's and early 00's to become a juggernaut today?

WalMart Marketplace

Why WalMart's 2009 internal initiative failed and how to not repeat its mis-steps.

Specialized Marketplaces

B2C marketplaces specialize to differentiate. B2B specialized marketplaces are next.